Medical Device Brand
Expansion Overview
Introduction
Medcore Digital partnered with a global medical technology company to support the U.S. launch of a new medical device. Our collaboration included digital market research, multi-channel campaign strategy, stakeholder engagement through targeted virtual events, and development of performance-driven marketing assets tailored for the American healthcare audience.
Background & Objectives
When the client approached Medcore Digital in 2022, they had succeeded in the UK but struggled to navigate the complex, competitive US healthcare market. Their team knew the product well but lacked US-specific marketing, regulatory, and payer communication expertise. They needed a credible digital presence, stronger brand awareness among HCPs and procurement teams, and a steady flow of qualified leads. Medcore was brought in to build a tailored digital launch strategy for the US. Our mission was to align their existing assets with data-driven execution for a successful market entry.
Key Deliverables
Medcore delivered a full go-to-market activation package, including a Digital Market Readiness Report and a complete Audience Segmentation & Buyer Persona deck. We built SEO-optimized landing pages and a supporting blog series to establish authority. A targeted LinkedIn and Google paid media campaign amplified reach among high-value decision-makers. To deepen engagement, we launched a webinar and stakeholder outreach program. All performance was tracked through a unified marketing analytics dashboard.
Our Approach
Market Intelligence & Strategy Development
Our team conducted an in-depth digital landscape analysis to guide the marketing direction, examining the competitive MedTech environment and identifying the healthcare provider segments most likely to adopt new technology. We also evaluated regulatory-compliant content formats for both paid and organic channels, along with U.S.-specific messaging nuances that resonate with medical professionals. These insights were consolidated into a comprehensive Market Readiness Report, highlighting opportunities to position the device as an innovative, cost-effective, outcome-driven solution. The research directly shaped our audience segmentation, creative messaging, and overall campaign design.
Full-Funnel Digital Marketing Execution
To activate the strategy, Medcore executed an integrated marketing plan that combined content marketing, SEO, SEM, paid campaigns, email automation, and virtual engagement. We developed medical storytelling assets including blogs, landing pages, explainer videos, and clinical value summaries tailored to U.S. healthcare audiences. The website was optimized for high-intent MedTech search terms, resulting in a 110% increase in organic traffic within three months. Targeted LinkedIn and Google Ads campaigns reached hospital administrators, procurement managers, and healthcare providers, while automated email workflows nurtured early interest into demo requests. We also launched an expert-led webinar series with U.S. clinicians, with all activities tracked through integrated analytics dashboards to measure engagement, conversions, and ROI in real time.
